Saturday, November 29, 2008

Twitter: John McCain and Barack Obama

Both John McCain and Barack Obama have Twitter pages, but the difference is in the numbers:

McCain:

5,605
Following
4,840
Followers
25
Updates


Obama:

143,629
Following
138,979
Followers
263
Updates


So, roughly 137,000 more people follow Barack Obama. Ok, that's understandable. Younger generation and all that. But, let's take a look at the content of their pages. Let's take a peek at some highlights from John McCain:

Girded Loins at NBC: Joe Biden's commented on Sunday that Barack Obama's election as President would, .. http://tinyurl.com/6nb2fk
Biden: 'Gird Your Loins' for International Crisis: Joe Biden tells it like it is: "Mark my words,.. http://tinyurl.com/6yfuej

Obama Surrogate Unable To Cite One Obama Bipartisan Accomplishment: http://tinyurl.com/3q7hck
STATEMENT ON ACORN'S LETTER: ARLINGTON, VA -- Today, McCain-Palin 2008 campaign manager Rick Davis rel.. http://tinyurl.com/4wxy97
Obama and ACORN: Just one week ago, the Obama campaign declared that 'Barack Obama never organized wit.. http://tinyurl.com/4xlm4z

Above are 5 Twitter posts out of 25, or 20% of McCain's content. Note that not one of the above posts are about John McCain. Instead, they're links to negative articles about Barack Obama. In other words, his posts are small snippets of headlines, not about how wonderful John McCain is, but about how frightening and bad for America his opponent is.

Perhaps this is because surrogate Twitter-McCain (because he can't use a computer) only posted from September 19th through October 24th. Not really enough time to become familiar with the medium, but enough time to say more positive things about John McCain himself, no?

Now, let's take a look at Obama's page. From the start, it's aesthetically more sedate, forgoing the bunting-esque American flags on the McCain page. Additionally, the content is related to Obama. Links to Obama speeches, articles about Obama policy, and even a reminder to vote. Instead of fear-mongering anti-McCain rhetoric, Obama's page is about Obama. Interesting. Perhaps this is the "Change we can believe in."

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